You’re not meeting the right women?
You never get to a second date?
The conversation on a date goes dead?
You feel like a failure at dating?
You just can’t get your Dating Game On?
We know WHY - that’s why we’re here for MEN just like YOU
We Offer Men Dating Advice That Works
We will get you date-ready!
You will feel date-worthy!
Ready to be a WINNER at the Dating Game?
P.S. It’s not a Pick-Up Artist game--it’s about being the best version of YOU to match with the best version of HER
Men - wonder why you fail at Dating?
Dating Tips and ADVICE for Men
We offer personalized dating tips, advice, and strategies designed for men to improve their dating skills, overcome challenges, and build healthier connections. Our team of experts offers compassion with clinical insight, giving men the tools to show up authentically and create meaningful and more fulfilling relationships
Improve your dating skills now
score your first Date
Get the masculinity women want
Overcome dating anxiety
Ace your online profile
Be more attractive to women
Ensure a second date
Maximize your appearance
Plan the perfect date
Create emotional connection
Build confidence in dating
Master the art of Dating
Learn how to talk to women
Avoid the Friend Zone
Excite her with your creativity
Keep a woman interested
WHY Most Men Need Dating Advice
We’re here for you if…
You want to date women— or find a serious relationship
You’re a male, 25-99 years old
You keep missing the mark on dating apps, sites, matchmakers, and IRL
You don’t want to be alone anymore
You’re totally confused about what women today want
You’ve been following advice that isn’t getting you the results you want
You have no idea how to keep a conversation flowing
You’re eager to make CHANGES that produce positive results
You’re feeling invisible to women both online and in person
You want to find a relationship that makes you happy
Men, Don’t Give Up on Finding Your Perfect Date
GAin Confidence! - Look like a dating pro
Be more attractive to women and draw them in
Learn how to talk to her without being awkward
Read the signs she’s into you and stop guessing
Maintain attraction over time and keep the spark alive
Replace self-doubt with self-trust and confidence
Become the very best version of yourself
WHY men are failing at dating today
Men are being demonized, thanks to:
The “#MeToo” movement
Women’s empowerment
Feminist values
Media spin
Emphasis on toxic masculinity and anti-male themes
Men are confused and LOST, thanks to:
Not being able to define what a “REAL MAN” is today
Not knowing who the new masculine role models are
Not understanding what women really want
Not mastering how to attract, date or win a woman
Not knowing the new rules of consent for touch
Men are being sold “fake news”, thanks to:
Messages from online influencers promoting toxic masculinity
Pick-up Artist culture
Myths about what women want vs. what men want
The falsehood that being a d**k is what gets you date
Money, Abs and Status are the only dating currency
our dating coaches help men build confidence
“become the man that women want”
The 10 FACTS that drive our work at “It’s The Man School”
#1 Fact: Men have been duped by fake news promoted by “toxic masculinity” influencers and Pick-up Artist (PUA) culture.
Truth: Women want a man who is authentic and attentive.
#2 Fact: Men are socialized from childhood to be stoic, strong, competitive, and to mask their emotions.
Truth: Women want a man who can express his feelings (say “ I love you”) and be vulnerable.
#3 Fact: Men are conditioned by sports and society to think that it’s ok to hurt someone on your team, verbally or physically.
Truth: Women want to be treated with care and respect. They’re looking for the ultimate team player.
#4 Fact: Men don’t have easy access to role models who exhibit true masculine power.
Truth: Women want a man who can think, feel, communicate, and show self-confidence.
#5 Fact: Men who believe in Pick Up Artist (PUA) culture WILL fail—cold manipulation doesn’t produce honest, lasting results.
Truth: Women want you to show them genuine interest; they don’t want to play games. PUA tactics are built on scripts and tricks that are not sustainable.
Men are in dire need of dating advice, thanks to:
The global pandemic of loneliness that drives both men and women to act badly or give up on dating altogether
A cohort of incels who hate women and share violent views
Repeating ‘losing behaviors’ over-and-over, while expecting different outcomes
Lack of mentorship and positive male role models
Hyper-digital dating ecosystems that feel transactional
Online adult content as a substitute for intimacy, reinforcing unrealistic expectations
Fear of being rejected when asking a woman on a date, which is commonly disguised by not trying at all
#6 Fact: Men worry about women “checking the boxes”; men are stuck thinking that money and looks are everything.
Truth: Women want to feel attracted to and DESIRED by you. While men having financial security is important, it’s not the most important quality that women look for.
#7 Fact: Men are not taught about nurturance—especially for themselves.
Truth: Women want a man who has the capacity for empathy and love. This kind of emotional openness doesn’t make you weak, it makes you more trustworthy.
#8 Fact: Men are in denial that good grooming, hygiene, dress, and overall appearance determine first impressions, good or bad.
Truth: Women want a man who takes “self-care” seriously–this reflects on how well he can take care of others.
#9 Fact: Men (especially seniors or widowers) need to own that what worked before may not work today.
Truth: Women today know better!
#10 Fact: Men who have had sexual breakdowns in the past often feel shame or fear around trying again; they may avoid dating altogether.
Truth: Women want a man who’s willing to try, who enjoys mutual pleasure & connection. Your past sexual performance doesn’t forecast how things will be in the future.